Objective
Explain a new service to the city: a self-service laundry where things that don't fit a home machine are washed in an hour.
Research
We studied customer doubts: what can be washed, what it costs and how it works — the site answers all three up front.
Strategy & brand
The fresh Volna brand: a soft white-pink-turquoise palette, a friendly tone and clear benefit icons.
Architecture
Sections for what we wash, how it works, prices, business pages and cleaning equipment rental.
Design
A light, airy design with object photography: duvets, machines, the process — everything visual.
Development
Built on WordPress: fast landing pages, a helpful-articles section and contact forms.
Integrations
Messenger contact with the administrator, a map with both addresses and opening hours.
SEO
SEO for “laundry + Astrakhan” and item queries: duvets, puffer jackets, curtains; articles answer care questions.
Advertising
Promotion relies on organic search, maps and repeat visits; business clients get a dedicated offer.
Analytics
We track messenger enquiries and calls from map listings.
Results
The site explains the service and brings customers to both locations; the equipment rental line found its own audience.