Objective
Sell a complex construction product in plain language: a landing that leads from noisy neighbours to a quote request.
Research
We mapped new-building residents' pains: noise, space lost to frames and overpaying — each pain became a number on the first screen.
Strategy & brand
The BezZvuka sub-brand inside the Prokraski ecosystem: the same brand style with its own character and audience.
Architecture
A classic selling structure: problem — solution — a layer-by-layer system diagram — comparison with alternatives — estimate.
Design
Clarity instead of jargon: a layer diagram, a comparison table and honest test figures.
Development
Built on WordPress: a light, fast page with estimate forms.
Integrations
Requests go to Prokraski managers; product cards link to the main store.
SEO
The page is optimised for apartment soundproofing queries in the region.
Advertising
The landing works in tandem with the prokraski.pro store and promotes the system as a standalone product.
Analytics
We track estimate requests and catalogue click-throughs.
Results
The product got its own storefront: a visitor understands the technology in a minute and leaves an estimate request.