Objective
Build a site parents trust: clear programmes, prices, teachers and free-assessment booking without phone calls.
Research
We studied how parents choose a centre: reviews, rating, branch proximity and a free trial decide — all brought to the first screen.
Strategy & brand
A friendly image without kindergarten gaudiness: a soft pink-blue palette, real photos and a calm tone.
Architecture
Structure: programmes with prices and formats, organisation details, a Q&A, photos and contacts for both branches.
Design
A light, airy design highlighting the free-week offer and quick booking.
Development
Built on WordPress: programme pages, offer blocks and booking forms the administrator edits without help.
Integrations
Booking via WhatsApp, MAX and the VK community — parents write where it suits them.
SEO
SEO for “school preparation + Astrakhan” and programme queries: reading, speech therapy, VPR tests.
Advertising
Promotion relies on 2GIS with a 5.0 rating, parents' word of mouth and on-site offers.
Analytics
We track assessment bookings and messenger enquiries.
Results
The site is live and enrols children at both branches; the free-week offer brings new parents.