Live project · 2026

Точка роста

The site of the Tochka Rosta children's development centre in Astrakhan: classes from age 3 in mini-groups of up to 7, two locations and a trial first lesson. The project is being prepared for its permanent domain. Design, branding, development and support are ours.

Industry
Children's development centre
Services
Design · Branding · Development · SEO · Advertising · Support
Year
2026

Site figures at the time of publication

01

Objective

Gather all the centre's programmes on one clear site and turn parents' interest into a trial-lesson booking.

02

Research

We studied parents' questions: age, group size, pass price and the teacher — every programme card answers them up front.

03

Strategy & brand

A warm growth-point brand: an orange-green palette, a handwritten logo and playful elements without clutter.

04

Architecture

Eight programme cards with schedules and prices, offers, photos, reviews, a Q&A and contacts for two locations.

05

Design

A bright yet tidy design with lively photos of children and clear programme cards.

06

Development

Built on WordPress: light pages, fast booking forms and easy price and offer updates.

07

Integrations

Booking via messengers and phone; a map with both addresses and opening hours.

08

SEO

Basic optimisation for children's development queries in Astrakhan — ready for the permanent-domain launch.

09

Advertising

Promotion relies on parents' reviews with a 4.8 rating and trial lessons.

10

Analytics

We track trial-lesson bookings and popular programmes.

11

Results

The site is ready and running on a temporary address; full SEO switches on after the move to the permanent domain.

«Здесь хорошо детям. Спокойно родителям.»

The Tochka Rosta centre's slogan

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