Objective
Gather all the guide team's services in one place: tours, transfers, yachts, photo shoots and events — with booking that needs no messaging back and forth.
Research
We studied the tourist's journey: people plan ahead and search for “Istanbul tours in Russian” — the site answers that query directly.
Strategy & brand
A living image of the city: signature photos of the Bosphorus and mosques, a warm palette and clear service navigation.
Architecture
Nine service sections, a tour catalogue with prices, an Istanbul blog and an ever-present manager contact button.
Design
The design sells the emotion of travel: big photography, a discount badge and guest reviews.
Development
Built on WordPress + WooCommerce: the tour catalogue, booking and online payment.
Integrations
Contact via WhatsApp and Telegram, booking notifications to the manager.
SEO
SEO for Russian-language Istanbul queries: service structure, the blog and technical optimisation.
Advertising
Promotion through city content and an online-booking discount.
Analytics
We track bookings, messenger enquiries and popular tours.
Results
The site is live and takes bookings online: nine service areas and a growing Istanbul blog.