Objective
Bring a furniture factory into online sales: a collection showcase, product parameter options and ordering with nationwide delivery.
Research
We studied the buyer: tables are chosen by size, shape and colour to fit an interior — so cards needed parameter options.
Strategy & brand
The image of “the palette of your individuality”: a restrained palette and large product photography.
Architecture
A catalogue by category and collection, cards with size and finish options, pages about the factory and purchase terms.
Design
A minimalist design where furniture plays the lead: big collection slides and clean product cards.
Development
Built on WordPress + WooCommerce: a parameter configurator, cart, favourites and a two-step order.
Integrations
Contact via WhatsApp and phone, order notifications to the factory's email.
SEO
Basic optimisation for manufacturer-direct table queries.
Advertising
Promotion relies on a marketplace-independent brand storefront and the factory's direct sales.
Analytics
We track orders, carts and popular models.
Results
The factory sells directly across Russia: buyers pick size and colour online, bypassing middlemen.